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Results That Speak

Case studies and campaigns from 4+ years in digital marketing. Real data, real growth.

Email Marketing · Klaviyo

E-Commerce Email Revenue Engine Built from Zero

Architected and launched a complete Klaviyo email program for my Shopify store — 7 automated flows, full campaign calendar, list segmentation, and deliverability infrastructure.

35% Retention Uplift
95%+ Inbox Placement
7 Automated Flows
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Klaviyo Flows Dashboard Screenshot

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Welcome Email Design

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Abandoned Cart Email

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Walkthrough: Email Flow Setup & Strategy

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Challenge

Starting from zero with no existing email list or automation infrastructure. Needed to build a system that recovers lost revenue and nurtures customers into repeat buyers.

Solution

Built a 7-flow Klaviyo system: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, VIP, and Sunset. Configured SPF/DKIM/DMARC for inbox placement.

Results

35% customer retention uplift. Over 95% inbox placement rate. Abandoned cart flow became top revenue driver within 30 days of launch.

KlaviyoShopifySPF/DKIM/DMARCMXToolboxA/B Testing
Paid Ads · Social Media

0 → 5,000+ Followers with 40% Engagement Growth

Built and scaled a multi-platform social media presence from scratch — combining organic content strategy with Meta Ads for accelerated growth and strong ROAS.

5K+ Followers Grown
40% Engagement Growth
Strong ROAS Achieved
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Meta Ads Manager — Campaign Results Screenshot

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Ad Creative Sample

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Instagram Insights Screenshot

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Video: Social Media Content Strategy Overview

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Challenge

Zero social presence, zero budget history, and competitive product categories. Needed to build brand awareness and a converting audience fast.

Solution

Organic-first content strategy across Instagram, TikTok, YouTube, and Facebook — then amplified top-performing content with Meta Ads using lookalike + retargeting audiences.

Results

Grew to 5,000+ followers with 40% monthly engagement increase. Meta Ads delivered strong ROAS through creative testing and iterative audience refinement.

Meta Ads ManagerGoogle AdsTikTokInstagramCanvaGA4
SEO · Shopify Optimization

50% Organic Traffic Growth via Technical SEO

Full SEO audit and implementation on a Shopify store — keyword research, on-page optimization, page speed improvements, and structured data driving sustained organic traffic growth.

50% Traffic Growth
↑↑ Page Speed Score
Top 3 Keyword Rankings
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Google Search Console — Traffic Growth Chart

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PageSpeed Insights Score

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Keyword Rankings Screenshot

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Challenge

Shopify store with minimal SEO optimization, slow load times, and no structured data. Organic traffic was negligible despite quality products.

Solution

Complete SEO audit → keyword gap analysis → on-page optimization of all product/collection pages → image compression + lazy loading + Core Web Vitals fixes → schema markup implementation.

Results

50% organic traffic growth over 90 days. Significant improvement in Core Web Vitals scores. Multiple target keywords moved to page 1 positions.

Google Search ConsoleGA4ShopifyAhrefs/SemrushPageSpeedSchema Markup
Paid Ads · Strategy · Remote / USA

30%+ Campaign Improvement for US-Based Client

As Marketing Manager at Vitel, developed and managed full digital marketing strategy including paid campaigns, social media, SEO, and email — improving results by 30%+ through data-driven optimization.

30%+ Results Improvement
↓ Cost Per Lead
↑ ROI
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Campaign Performance Dashboard — Vitel

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Challenge

US-based client with existing campaigns that were underperforming. Needed full-funnel strategy restructure and budget reallocation.

Solution

Rebuilt Google Ads and Facebook/Instagram Ads structure. Developed content calendar, SEO plan, and email campaigns. Implemented A/B testing framework across all channels.

Results

30%+ improvement across key performance metrics within the engagement period through systematic A/B testing and data-driven optimization via GA4.

Google AdsFacebook AdsGA4A/B TestingEmail Marketing